Two horror trailers have grabbed my attention this year, but not because they're teasing some kind of innovative, genre-busting, or intellectual take on scary movies. It's because they demonstrate a combination even more addictive than Trader Joe's peanut butter cups: high concept and lowbrow. "Wish Upon" and "Happy Death Day" both set up either marginally likable or somewhat unlikable heroines using a tried-and-true trope, and it's catnip to me.
"Wish Upon" re-configures Richard Matheson's old "Button, Button" premise in which protagonists get their wishes granted, at the price of someone's death each time. Richard Kelly's "The Box" made something heady and fairly interesting of Matheson's concept, as befitted the writer-director of "Donnie Darko," but "Wish Upon" is aiming decidedly lower: at teens, and maybe even tweens who somehow sneak a horror rental into a sleepover, if those still even happen.
Star Joey King is best known for playing Ramona Quimby, fer chrissakes, so she's pulling a Selena Gomez-in-"Spring Breakers" and darkening her rep. Based on the trailer, pro tip for poor Sherilyn Fenn: Keep yer damn braid away from the garbage disposal next time! Anyway, King's character goes from zero to popular girl, lotsa people die in gratuitously gruesome ways, etc. I likely won't actually watch this dreck, but why do gimmicks grab me -- us -- so persuasively? Why do I even slightly want to watch this movie?
Maybe the answer can be found in the trailer for "Happy Death Day." Meet Tree, played by Jessica Rothe. Tree is a popular, bitchy, probably somewhat vapid sorority-type college student. Tree has a big birthday, everyone who's anyone attends, and somebody in a super-creepy mask kills her dead.
Roll credits? Nah.
See, Tree is stuck in a "Groundhog Day"-inspired time loop. She dies, she wakes up the morning of her "death day," and the whole kit and caboodle starts all over again. Fun fun! Tree has to solve her own murder, etc. ("I Don't Know Who Killed Me" -- alternate title?) Anyway, this one looks targeted at a slightly more sophisticated audience, in light of the fact that Blumhouse produced it. And it might be good fun, especially since bitchy vapid Tree gets help, evidently, from clean-scrubbed, geeky male classmates with whom I have to believe, if anything is sacred, she will mightily hook up with once he helps her save her own life from Masky McStab-Stab. But again, why is this trailer taunting me with its movie's theoretical entertainingness? Why do I want to see "Happy Death Day"?
I suspect it's mostly this: Tropes = comfort. When Blumhouse waves this particular product in front of our figurative and collective nose, we know what they're selling. So we have a general sense of the likelihood that we'll like it. That's something that's distinguished mainstream film from so-called art film for at least a few decades now. "Tree of Life" guarantees views nothing except multiple WTF moments. "Boo 2! A Madea Halloween"? The trailers are pretty much two-minute versions of the movie, and a bargain at the low, low price of free.
And yet... a movie like "Happy Death Day" also promises to have some wit up its sleeve. I wrote about horror-comedy recently, and how it's an ever-loving hassle to pull off. Well, "Happy Death Day" promises us it'll mine the existential-comedy antics of "Groundhog Day" while also tapping into the popcorn-y meta-horror of "Scream." As prepackaged products go, that sounds mighty tasty. Most moviegoers, I hope, don't want total paint-by-numbers gruel when they go to the theater or illegally download or whatever. But a familiar formula shot through with some offbeat humor -- or at least humor that's somewhat funny -- and an intelligence level that exceeds what is fundamentally necessary to plot and dialogue a film, well, that's sometimes exactly what the cinedoctor ordered. (In action, see: "Kong: Skull Island.")
We who love originality and realism in movies can also love watching old beats being skillfully hit. Not every horror movie needs to be "Get Out," and even there, Jordan Peele played with tropes. How can you not? Horror is one of cinema's tropiest genres. The worst horror flicks are built with tropes, zip ties, and fake gore. The best are much classier and, sometimes, sassier, but they're not from an entirely different family. Jump scares are scary! Shadows are shadowy! Icky-looking figures wandering slowly but unswervingly toward you are very unsettling!
Even arguably the best horror movie of the 21st century, "Cabin in the Woods," paid loving homage to the tropes it was upending. Ultimately, Pauline Kael was right: "Movies are so rarely great art that if we cannot appreciate great trash, we have very little reason to be interested in them."
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